“A dream you dream alone is only a dream, a dream you dream together is reality” John Legend.
Just like every business, the music business follows similar protocol; to turn a dream into a reality takes talent, time, determination and the right team. If you’re an up and coming artiste and you think of music as a 100 meter dash, you need to banish that thought. Behind every successful artiste, there is a cast of equally important people who play vital roles in keeping the artiste afloat. Think of it this way, there’s only so much an artiste can do, if you need to stay in the right frame of mind to make decent music, you need people handling the things that normally will get in your way. The simple truth is this; you’re only as good as your management team because if you begin your career alone, there will come a time you wouldn’t be prepared for the next level.
IYANYA MOVED HIS BUSINESS TO A MUSIC MANAGEMENT COMPANY NAMED “THE TEMPLE MANAGEMENT COMPANY”
We all know the Iyanya story. He announced on the 11th of July that he was leaving his record label. A label which he co-owns by the way. He set up Made Men Music Group MMMG in 2011 but due to problems with his manager and friend Ubi Franklin he decided to leave which confirms that no matter how big you get, the wrong team is the wrong team... Iyanya moved his business to a music management company named “Temple Management Company” much later.
And then there is Skales; the second half of the EME hopeful twins a couple of years ago. Late in May, Skale's Record label accused his manager of fraud. His Manager allegedly made off with 13 million naira. That’s what you get for doing business with the wrong set.
Having studied a handful of artistes, I noticed a trend; a lot of artistes would rather have a personal manager than have a team of fully committed members. That could work for you if you don’t have the platform to get into a music management company but it is very inefficient and rarely yields result... If you fall into that category, you could always build your own team.
A MUSIC MANAGEMENT TEAM ASSIGNS A PERSONAL MANAGER TO YOU BASED ON THEIR ANALYSIS OF YOU, YOUR MUSIC AND ITS NEEDS.
As mentioned earlier, a personal manager is a good idea but here is why you need a team. A music management team assigns a personal manager to you based on their analysis of you, your music and its needs.
A music management team also provides you with all the required publicity you need. They have the capacity to help with social media adverts, online promotions of your songs and shoots. A concert promoter if you get big enough to perform at specific gatherings is also provided for you.
Retail sales managers work or have the capacity to link you up with major music distribution means like the popular major markets that supply music. If you ever wonder why you see Wizkid’s albums or Davido’s music on the streets, this is the guy responsible and this guy will work closely with your management team.
ANOTHER REALLY IMPORTANT THING TO TAKE AWAY FROM THIS IS THE FACT THAT THEY HANDLE THE LEGAL ASPECT OF THINGS WHICH SAVES YOU A LOT.
A major part of any business is the money making part of it. The only way to test the profitability of your trade is to evaluate the amount of money it rakes in. When you do begin to make money, you have to keep making money faster than you spend it or end up like M.C. Hammer. A management company handles the business part of your work as they handle your finances and predict new ways to make more for you. Another really important thing to take away from this is the fact that they handle the legal aspect of things which saves you a lot.