Apart from being a business and brand strategist, Subomi Plumptre who heads the corporate and social media practices at Alder Consulting finds the time to tackle some of Nigeria and the world’s problems through her frequent research work.
Not so long ago, I stumbled upon one of her works where she wrote an extensive report on an issue most parents would rather shy away from.
The Rise of Internet Porn & its Generational Impact caught my attention and I began reading. Subomi brought in some hard to argue with facts which initially made me giggle but the afterthoughts sent chills down my spine.
In 2015, the popularity of Nigerian Google searches for porn (relative to other searches) on a scale of 0 to 100 was above 80. (Google ranks as 100 any item that constitutes 10% or more of all searches in a country.) The number of average monthly searches by volume was 135,000 and the States with the greatest popularity for porn searches (from high to low) were: Enugu, Oyo, Ogun, Rivers, Lagos, Abia and Cross River. The relative popularity of rape porn videos was also above 80, with Lagos State leading the charge and in 2014, Nigeria ranked third globally for the most Google searches for Gay Porn. (We were ranked second in 2013.)"
Very disturbing statistics, yes, but it doesn’t stop there, since 2009, porn search popularity has been on a 70% annual increase with Nigeria overtaking the U.S. (a country twice our size and with more than double our internet users) in 2014 and 2015.
Nigerians do not only use the internet, they love it; from bbm to twitter to facebook and instagram, there’s no way you can go a day without checking feeds especially with the current slash in ISP tariff plans. 40% of the Nigerian population have access to the internet and majority of this 40% comprises of the youth because quite simply, they got there first and that’s a truth we all have to live with. While working on the Jack & Jill Therapy platform (a free telephone based platform for those seeking sexual counselling), Subomi disclosed in her report that addiction to porn and masturbation had been the most reoccurring issue but the sad and undeniable fact of this is that habits take quite some time to form and with our kids all exposed to the dangers of direct or indirect pornography, how soon do we expect them to get hooked to this?
Just weeks ago, Subomi had a talk with cable about a friend of hers who happened to have a teenage son. She talked about how she was forced to have “the talk” with the teenager after she caught him watching pornographic material on his mobile phone.
She made mention of how her recent discovery of Game of Thrones; a popular tv show among the teenagers has made her more aware of the position parents should be taking concerning the issue at hand by taking little things like movie restrictions more importantly. She spoke about how Nigerian parents should be there to give the kids knowledge rather than have them find out through the wrong media.