Okay so remember when your Instagram timeline went nuts somewhere around this year’s Easter season: with posts like “Instagram is about to change its algorithm, change your profile setting to continue viewing feeds from me…. Blah blah blah.” Yup we hated that too.
Earlier this year, Instagram began testing a new feed sorted by an algorithm, and announced it was going to change the order in which feeds appeared in users’ timeline showing images and videos ” best suited” for users. In other words, no more chronological feeds.
In a lot of ways, the switch makes sense. Instagram continues to top the image sharing platforms, and with its user base growing daily, it becomes harder to keep up with your followers and their posts. With over 400 million monthly users posting more and more photos and videos daily, the company explains that on an average, 70 percent of feeds are missed by users, and it's goal is to crunch those numbers.
Instagram says there is no way users can disable it. At least for now. That’s such a bummer for users who like getting a timeline view in their feed - like me. However, you can still get a chronological view of a user’s account when you tap on their name.
According to Instagram, this new algorithm ensures you never miss a post from your best friend or favourite celebrity, no matter how many accounts you follow. A more personalized feed based on what Instagram thinks you will enjoy is created for you. The new feed algorithm will presumably work like Facebook’s . the more attention a post gets, the more likely it is you see it. This means some posts will “vanish” almost immediately – sorry!
Instagram will roll out the changes to the feed over the next month