Shopping in Nigeria has always been a difficult and time consuming task. Luckily for us, e-commerce came right in time but with the loads of options we have, one could argue just getting yourself to an actual store is easier. There’s Konga, Jumia, Dealdey, yudala and Payporte just to mention a few. A lot of Nigerians believe these online stores pump their prices way up in exchange for the comfort you get when you forsake the stress of shopping… Whether this is true or not remains to be confirmed but on one day, all the statistics and mathematics go straight out the window.
As you’re aware, Black Friday signifies the day lots of people can get a lot of the things they need at a really discounted price. This retail bonanza comes up only a day after thanksgiving and falls on the fourth Friday of November – This year, it comes up on the 25th of November.
This year’s Black Friday is going to be the messiest of them all. We all know how servers crash and websites pack up as early as 12:30 am on Black Friday morning – That was before the Naira plunged remember. With the economy in a mess and Nigerians looking for an easy fix anywhere, Black Friday is going to be a mess and our e-commerce stores aren’t doing anything to prevent the impending traffic overload… Well, all but Jumia.
Jumia have taken time out to stretch the one day rush into 12 remarkable days of savings, almost like the 12 days of Christmas. You can now shop deals on each day to get amazing discounts ranging all the way to 55% on your favourite things. All this lead to the big finale on the 25th. Jumia are quiet about what deal the 25th brings but I’m sure the floodgates will be open for discounts on all products but with everyone doing their shopping 11 days earlier, it probably should be a safe zone.
While Dealdey and Payporte are saying nothing about their deals, Dealdey promises up to 90% discount on certain products.
Konga on the other hand have shown their intent in the Black Friday sales by releasing quite a number of discounted products available for purchase right away.
Jumia looks like the place to be this thanksgiving but you can’t tell just yet… If Payporte puts up an initial price of 50,000 for an iPhone 7, you know where the crowd’s going to port.
Additional stores to check out this Black Friday